On Corporations, advertising, and Web 2.0 plus some random thoughts

posted in: Eban's Blog | 1

This is not really a formal post today. This is more of a dumping ground of ideas, a kick start to a mind map, if you will.

One thought on my mind is how we expand the Web 2.0 world. By we, I mean content creators and bloggers such as myself, social networking freaks, application creators, all of us. The main point is how do we expand with relation to businesses and corporations that still adhere to the old models of promotion and advertising.

We all see just how idiotic people can be on the web, especially those that are looking for their 15 minutes of fame. What we don’t always see, however, is that even the most idiotic, attention seeking person online is exceptionally savvy in areas of social networking and online communication. They are also immune to old-style, in your face advertising models.

This savvyness is eventually going to be a thorn in the side of the old guard of business and advertising. The online crowd, from the oldest to the youngest, the idiots to the brainiacs, one and all are used to the conversation. They want, or need to be talked to, not at.

Like it or not, businesses need to come to the understanding that the old world of mainstream media advertising will soon breakdown. The businesses that adapt to Web 2.0 first will assume leadership positions while everyone else plays catch-up. No longer will companies be able to dictate what people want, or think they need. They will have to interact with the customers to find out the real needs and wants of the consumer.

Where does that leave us that right now create our income and live our life in this online world? It leaves us with great opportunities. There is room for all business on the web and in the Web 2.0 community, but the vanguards will reap the benefits.

What I mean is, the brick and mortar business to fully embrace Web 2.0 in their niche will take a lead, which may be quite insurmountable. We have online cosmetics for instance, but mostly the companies just moved old media practices to the web. They still dictate the direction and there is no conversation, just advertising.

Now, the first cosmetics company to go beyond old media and start down the road to social networking, new media, and so on will get the hearts and minds of the new and improved netizens. These people are old media skeptical, and new media savvy. The company that embraces Facebook, Twitter, Podcasting, Blogging, and more, then blends this all into an interactive environment where the customer is part of the equation wins. The company advertising becomes organic in a way. If not organic, then at least more grassroots.

We, the content creators and pushers, are the missing point in that equation. We are the people that have been developing these communities which are now ripe to open to the brick and mortar businesses of old. We need to bring these thoughts to the companies and teach them how to use these extremely powerful tools. We are the link that can walk in to this fold and create opportunities for ourselves by bringing these ideas to the companies that are open to this new world.

We will have to come out of our comfort zones to achieve this. We may have to pitch a lot until we find those willing to hear what we say. Even then, we will have to find the right companies that are open to the world of Web 2.0 workings, as some that are interested will not “get it”. Those are the companies that will see Web 2.0 as something to exploit rather than something to participate in.

The big question, are you and I ready for the challenge?

On other topics, I have moved a couple of my tools away from the world we are creating. One i moved to an older technology, and the other back to the analog world.

You see, I dusted off my old Sony Clie PDA and have started using that for notes and as my planner. The reason? It has absolutely no connectivity to mobile systems or to the web. I find that doing those tasks on the computer or my Sprint Fusic phone usually leads to either surfing, twittering, facebooking, or emailing, which is the death bell for productivity. So a shift back to simpler technology was in order.

As for the shift back to analog, well, just like Leonardo D. back in the day, I love using mind maps instead of outlines and note taking. The use of mind maps fits my way of thinking far better than other brainstorming methods. I used to do this mind mapping on paper, but recently I have started using computer mind map apps. Well, this did not work for me as the method of inputting ideas was not fast or efficient enough. this hurt my brainstorming.

Going back to paper was an option, but I was limited by paper size and the ability to remove things that were not working. I remedied this by buying a big dry erase board. I have the space to work, the ability to put down ideas as fast as I think of them, and I can remove erroneous map threads easily.

Leonardo I may not be, but I can settle for a more productive Eban.


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One Response

  1. Chris Doelle

    The huge dry erase board has been my most valuable business tool for years. Ever single day I use it as a scratch pad, a to-do list, and most importantly – a mind dump.

    You are one step ahead of me on where to go with “our thing.” I just did a podcast about how fast things are changing and was planning a follow-up about how we can fit in and indeed become key components in that change. Good stuff Eban.

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