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RfL 2.0 #410

A Great Rock Mix is on tap today.

RfL 2.0 is back in your ears. It just felt like time to drop another episode. We have a great rock mix today along with a bit of freeform jabber.

We are going to hear from Ari Shine, Rotoscope, The Substitutes, The Genders, and The Distillers. That is some great music.

RfL 2.0 #409



Great rock mix with rocket City Riot. Also the return of Stupid Celebrity Crap, Celebrity Birthdays, and more.

The Polymorphines, Shattered Atom, The Palace Flophouse, The Deadly Vibes, and Rocket City Riot

RfL 2.0 #402

The 2008 HALLOWEEN SPECIAL!

SJ starts things off today. It is fitting as he is a 500 year old red demon boy from the 5th dimension. The music today is all kinds of spooky.

We hear from Calabrese which opens and closes the show. Never so True brings up zombies, while monsters are the theme from Never so True, Matchbook Romance, The Hoodlum Circus, and The Powerknobs.

See, spooky!

Animated Advtures #4

It is time for some crazy daydreams. Not that you should start daydreaming right now, it is the name of episode #4 of the Animated Adventures!

The guys try to have a deep converstion. That can't be a good thing.

RfL 2.0 #404

It is a Juggernaut to assault your ears! Hard Rock and Metal Friday!

We have bands from around the world for your ears. From The Netherlands, we have Chiraw and Non Devine. From California, we have favorites In Silence. From Nevada, we have royal court members Darque Carnival. From Washington, we have Lucid. And from Norway, we have K9!

Marketing fail: Is Compete.com Competing with Compete?

I am not a marketer. Not one bit. I guess you can call me a narketer, or not, as that has no meaning whatsoever. I am also not a guru, expert, talking head, evangelist, none of those things. I usually let those folks talk about marketing. Still, sometimes something comes up that is such an obvious bad idea, I feel safe in commenting.

I checked my Gmail this morning and found something funny. A marketing ‘fail’ of sorts. Here is what I found.

(click image for larger version)

The complete compete marketing fail

Can you say “mixed message?”

I like compete. I go there often to compare penises stats with other folks that do the things that I do. Still, I think their team could be a little more on the ball with the messages they send out. Especially since these two messages came in one after the other. The even funnier part is that the 20% off came in after the 30% off offer. These are the folks you want in front of you when negotiating a salary, they don’t get the game.

So what is it? Is it 20% or 30%?

Is it that hard to stay on message today?

I guess it is.

Cheers,

Eban

2 Responses to “Marketing fail: Is Compete.com Competing with Compete?”

  • Jason:

    I’m willing to bet it was a fudge-up with the mailing lists.

    Group A was supposed to get an offer for 30% off and Group B 20%. Someone forgets to split the list appropriately and OOPS!

  • Eban:

    Hi Jason,

    Absolutely. As they tend to say, the devil is in the details. Maybe they should pay a bit more attention to those details.

    But then again, if they did that, I would have to look elsewhere for my unintentional comedy.

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What is RfL?
Reaching for Lucidity Productions is a website design and new media production company. We currently produce for Mevio Inc, formerly Podshow. We produce several internet radio, TV, and animated series. Get in touch today for a quote for your site, blog, or media needs. Cheers!

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