Reaching For Lucidity Productions
Indie Music Podcasting : Monologues and Beats : Animation : Art : Words
What a difference a week makes. I was laid off from my main gig at Certified Golf the day before Thanksgiving. The company made it one year and then had to shut down. On Thanksgiving I wrote that if you… Continue reading
photo by shadarington
Has this been a good year for you? A bad year? I bet if you look back, the blessings outweigh the challenges. So with that, let me say ‘HAPPY THANKSGIVING’ to all the Lucidites out there.
Now… Continue reading
I know that is a weird title for a post, but it is true. As you may have noticed in a previous post, I am about to be a godparent as Angel and Pat are bringing a Wee Baby Girl… Continue reading
Print is Dead by topgold
I love magazines. I love the look and the feel. I know that in most cases I can find the same information online, but the experience is not the same.
With that said, let me also say that I stopped reading magazines for a while. The price kept getting higher for less and less information. Instead of more content the ads were taking over.
This is a result of a cycle. Less people read the mags and revenue falls–so the mags increase the advertising which brings in less revenue from individual ads as the readership lowers–so the magazine sells more ads with less content until the end finally comes and the magazine goes under. How is that for a run-on sentence?
At times, especially now with the economy so uncertain, it seems like this is an unbreakable cycle. Blogs and news sites run stories about the troubles of the print media. People like Rupert Murdoch talk about the shift and suggest charging for online content that was once free. It is the start of a whole new cycle.
Well, I have an idea, and it involves everyone’s favorite price point, free. I put forth that the new paradigm of print is free. For free, people will accept more ads and less content. For free, more people will subscribe to magazines previously abandoned. More eyeballs means that the mags can charge a higher premium for the advertising content. A whole new cycle breaks the old.
Now, before you bolt from this blog calling me an idiot, let me give you some background on how I came up with this idea. It comes from the most frugal person I know, my better half, Effie.
I have found myself in the same argument over and over again through the years. The argument is that there is no indie movement, or alternative, or anything of the type. The second something becomes a movement, it no longer really exists, at least not as it started. I was reminded of this argument again yesterday when I was followed by two guys that were the white boy hip-hop version of the ‘Night at the Roxbury’ guys. It would have been funny if it was not so sad. They were so indie with their cred………..NOT!
Take hippies for example. They were counterculture, they were broke, they were pretty smelly, but at first they were genuine. Then the marketing guys and retail outlets latched on. If you were buying your bell bottoms at Montgomery Wards or Sears, and ordering your ‘paint your wagon’ patches from magazines, you missed the hippie movement. Sorry to say it, but you did.
Let’s look at the ‘alternative’ music scene. If you were listening to Radio Free Europe in the 80′s, you were part of the ‘college scene’ or alternative scene as it would start to be known. If you liked Husker Du, you may have been alternative. If the Replacements were in your tape deck, you still had cred. If you listened to any of these bands after seeing Nirvana’s ‘Smells Like Teen Spirit,’ or were turned on to REM with ‘Losing My Religion’, then no, you were not really part of the scene. Grunge? Give me a break.
Hey, at least the poodles seemed to be done with a bit of ‘tongue in Cheek.’ This video here, well it seems to be for real. That is a scary chick. Seriously.
I won’t even say ‘enjoy’ this time. Just… Continue reading
And yes, I am going to own it. I do, while completely owning the mistake, wonder why spell check does not cover the title of WordPress posts.
If you are wondering, the now corrected mistake was I wrote ‘Hotal’ instead… Continue reading
There has been an arrest in the Erin Andrews case where the ESPN reporter was filmed through a hotel peephole nude. The video was shopped around, and then ultimately posted online when sites such as TMZ did not purchase. The… Continue reading
Eban, the Mondo Maniac Pirate of the R.F. Lucidity
Welcome to the home of the Indie Music Blast Podcast which has been delivering the best indie tunes since 2005! But what else is Reaching for Lucidity up to?
Reaching for Lucidity Productions is a media production and freelance company . spoken word monologues, animation, and music.
For clients we produce audio and animated advertisement and presentation media as well as site design.
We partner with several other professionals to tailor our services to your needs. Check out our portfolio.
Cheers!
email: Eban HERE
RfL Indie Music Blast
Indie Music Blast in iTunes
Eban's Twitter
Eban's Facebook
Eban on Linkedin
Check out these sites that support Reaching for Lucidity. Great equipment at great prices!
